{
  "id": "workflow:user-generated-content-program",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-content-types.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "User-Generated Content Program",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "cross-team",
    "description": "Manages programs that collect, curate, and amplify user-generated content —\ndesigning UGC campaigns with clear participation incentives and brand\nguidelines, monitoring submissions across social platforms and review sites,\nmanaging rights acquisition and licensing workflows, curating high-quality\ncontent for marketing reuse across ads and organic channels, building creator\ncommunity relationships, and measuring UGC impact on conversion rates and\nbrand sentiment. Produces UGC collection reports, rights management logs, and\ncontent performance comparisons of UGC vs brand-produced assets. Excludes\ninfluencer contracts and paid partnerships.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:user-generated-content-program",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "domain:community",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}