User-Generated Content Program overview

Manages programs that collect, curate, and amplify user-generated content — designing UGC campaigns with clear participation incentives and brand guidelines, monitoring submissions across social platforms and review sites, managing rights acquisition and licensing workflows, curating high-quality content for marketing reuse across ads and organic channels, building creator community relationships, and measuring UGC impact on conversion rates and brand sentiment. Produces UGC collection reports, rights management logs, and content performance comparisons of UGC vs brand-produced assets. Excludes influencer contracts and paid partnerships.