YouTube Video Ad Campaign overview

Manages YouTube video advertising campaigns end-to-end — producing video ad creatives in skippable, non-skippable, and bumper formats, configuring audience targeting via custom intent and affinity segments, optimizing cost-per-view bids against brand lift benchmarks, monitoring view-through rates and earned actions, conducting A/B tests on thumbnails and CTAs, and measuring brand lift through Google's survey methodology. Produces creative performance reports, audience refinement recommendations, and CPV optimization plans. Excludes organic YouTube channel management.