Voice of Customer Synthesis overview

Aggregates and synthesizes customer feedback from all channels into actionable insights -- ingesting data from NPS surveys, CSAT responses, support ticket sentiment, social media mentions, app store reviews, sales call transcripts, and community forum posts, applying topic modeling and sentiment analysis to extract recurring themes, scoring theme urgency by frequency, sentiment intensity, and customer-tier weighting, deduplicating themes against known product backlog items, mapping feedback themes to product areas and journey stages, tracking theme trend trajectories over time to distinguish persistent issues from transient spikes, and packaging insights into structured briefs for product, engineering, and leadership audiences. Produces monthly VoC report, theme trend dashboard, and product-area feedback digest. Excludes product roadmap decisions.