Social Media Organic Management overview

Manages organic social media presence across platforms — planning and scheduling posts aligned with content pillars and brand voice, engaging with community comments and mentions, monitoring social listening signals for brand health and trend opportunities, adapting content format and tone per platform norms, managing crisis response protocols for negative sentiment spikes, and reporting on organic reach, engagement rate, and follower growth by platform. Produces social content calendars, community engagement reports, and platform-specific strategy recommendations. Excludes paid social advertising and influencer partnerships.