II.
Workflow overview
Reference · liveworkflow:product-led-growth-metrics-review
Product-Led Growth Metrics Review overview
Reviews product-led growth funnel metrics across the full user lifecycle -- analyzing activation rates by cohort to identify onboarding friction points, evaluating retention curves (D1, D7, D30) against benchmarks and prior-period performance, measuring expansion revenue from upsells and seat additions triggered by in-product upgrade prompts, tracking referral loop metrics including viral coefficient and time-to-invite, segmenting usage patterns to identify power users and at-risk accounts for targeted intervention, and correlating feature adoption with conversion and retention outcomes. Produces PLG metrics dashboard and growth lever prioritization. Excludes feature development.
Attributes
displayName
Product-Led Growth Metrics Review
workflowKind
governance
triggerType
scheduled
typicalCadence
bi-weekly
complexity
cross-team
description
Reviews product-led growth funnel metrics across the full user lifecycle
-- analyzing activation rates by cohort to identify onboarding friction
points, evaluating retention curves (D1, D7, D30) against benchmarks and
prior-period performance, measuring expansion revenue from upsells and seat
additions triggered by in-product upgrade prompts, tracking referral loop
metrics including viral coefficient and time-to-invite, segmenting usage
patterns to identify power users and at-risk accounts for targeted
intervention, and correlating feature adoption with conversion and
retention outcomes. Produces PLG metrics dashboard and growth lever
prioritization. Excludes feature development.
Outgoing edges
applies_to_domain2
- domain:digital-marketing·DomainDigital Marketing
- domain:revenue-operations·DomainRevenue Operations
involves_role3
- role:data-scientist·RoleData Scientist
- role:product-designer·RoleProduct Designer
- role:engineering-manager·RoleEngineering Manager
performed_by_org_unit2
- org-unit:growth-team·OrgUnitGrowth Team
- org-unit:product-team·OrgUnitProduct Team
requires_skill_area2
- skill-area:python-data-pipelines·SkillAreaPython Data Pipelines
- skill-area:observability-pipeline·SkillAreaObservability Pipeline
triggers_responsibility2
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
- responsibility:performance-budget-tracking·ResponsibilityPerformance budget tracking
Incoming edges
None.