{
  "id": "workflow:personalization-engine-optimization",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-techniques.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Personalization Engine Optimization",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "bi-weekly",
    "complexity": "cross-team",
    "description": "Optimizes dynamic personalization across marketing touchpoints — configuring\nrecommendation algorithms for content and product suggestions, testing\npersonalization rules by segment and behavioral trigger, measuring lift from\npersonalized vs generic experiences, tuning real-time decisioning engines\nbased on conversion data, managing fallback strategies for insufficient\nsignal scenarios, and auditing personalization coverage across channels.\nProduces personalization coverage reports, A/B test result summaries, and\nalgorithm tuning recommendations. Excludes personalization platform\nimplementation and data pipeline engineering.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "skill-area:data-analytics",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "responsibility:performance-budget-tracking",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "org-unit:growth-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:personalization-engine-optimization",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}