{
  "id": "workflow:newsletter-growth-management",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-content-types.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Newsletter Growth Management",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "weekly",
    "complexity": "single-team",
    "description": "Grows and optimizes email newsletter programs — acquiring subscribers\nthrough lead magnets and content upgrades, segmenting audiences by\nengagement level and interest signals, A/B testing subject lines and send\ntimes, monitoring deliverability metrics including inbox placement and domain\nreputation, managing list hygiene through re-engagement campaigns and sunset\npolicies, and exploring monetization through sponsored sections or premium\ntiers. Produces subscriber growth reports, engagement trend analyses, and\ndeliverability health scorecards. Excludes transactional email and marketing\nautomation sequences.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:newsletter-growth-management",
      "to": "role:technical-writer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "responsibility:write-user-docs",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:newsletter-growth-management",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}