II.
Workflow overview
Reference · liveworkflow:media-coverage-analysis
Media Coverage Analysis overview
Analyzes media coverage and public narrative about the organization — tracking mention volume and sentiment trends, evaluating message penetration from recent announcements, benchmarking share-of-voice against competitors, identifying emerging narrative themes, and assessing journalist relationship health. Produces media intelligence report and PR strategy adjustments. Excludes media outreach execution.
Attributes
displayName
Media Coverage Analysis
workflowKind
governance
triggerType
scheduled
typicalCadence
monthly
complexity
single-team
description
Analyzes media coverage and public narrative about the
organization — tracking mention volume and sentiment trends, evaluating
message penetration from recent announcements, benchmarking
share-of-voice against competitors, identifying emerging narrative
themes, and assessing journalist relationship health. Produces media
intelligence report and PR strategy adjustments. Excludes media outreach
execution.
Outgoing edges
applies_to_domain2
- domain:public-relations·DomainPublic Relations
- domain:marketing·DomainMarketing
involves_role3
- role:data-scientist·RoleData Scientist
- role:technical-writer·RoleTechnical Writer
- role:planner·RolePlanner
performed_by_org_unit2
- org-unit:marketing-team·OrgUnitMarketing Team
- org-unit:business-intelligence-team·OrgUnitBusiness Intelligence Team
requires_skill_area1
- skill-area:python-data-pipelines·SkillAreaPython Data Pipelines
triggers_responsibility2
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
- responsibility:write-user-docs·ResponsibilityWrite end-user documentation
Incoming edges
None.