{
  "id": "workflow:marketing-analytics-stack-setup",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-setup.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Marketing Analytics Stack Setup",
    "workflowKind": "development",
    "triggerType": "on-demand",
    "typicalCadence": "per-project",
    "complexity": "cross-team",
    "description": "Establishes the marketing measurement infrastructure — designing UTM\ntaxonomy and naming conventions, configuring analytics dashboards for\nchannel and campaign performance, building attribution models\n(first-touch, multi-touch, data-driven), setting up data pipelines\nfrom ad platforms and CRM into a unified reporting layer, and defining\nKPI thresholds and alerting rules. Produces documented analytics\narchitecture with validated data flows. Excludes ongoing reporting\nand optimization.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "role:staff-engineer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "domain:business-intelligence",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "org-unit:business-intelligence-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:marketing-analytics-stack-setup",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}