Lead-to-Revenue Funnel Analysis overview

Analyzes the full lead-to-revenue funnel across marketing, sales development, and sales — measuring stage conversion rates (MQL-to-SQL, SQL-to-opportunity, opportunity-to-close), identifying bottleneck stages with degrading velocity, segmenting performance by source/channel/segment, and benchmarking against historical cohorts. Produces funnel health report with specific stage-level improvement recommendations. Excludes individual campaign optimization and deal-level interventions.