{
  "id": "workflow:influencer-partnership-management",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Influencer Partnership Management",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Manages the influencer marketing lifecycle — identifying potential\npartners based on audience alignment and engagement quality, conducting\noutreach and negotiation, coordinating content deliverables and approval\nworkflows, tracking campaign performance through unique codes and UTM\nlinks, and measuring ROI against comparable paid channels. Produces\npartnership performance reports and renewal recommendations. Excludes\nlegal contract drafting.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:influencer-partnership-management",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "domain:public-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "responsibility:vendor-evaluation",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-partnership-management",
      "to": "org-unit:content-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}