Google Shopping Feed Optimization overview

Optimizes Google Shopping and Performance Max campaigns through product feed management — maintaining Merchant Center compliance, enriching product titles and descriptions with high-intent keywords, configuring custom labels for bid segmentation by margin tier and sell-through velocity, diagnosing feed disapprovals and policy violations, structuring campaign architecture by product category and ROAS target, and implementing supplemental feeds for promotional pricing. Produces feed health scorecards, shopping campaign restructuring plans, and product-level ROAS analyses. Excludes product catalog management and pricing strategy.