{
  "id": "workflow:event-marketing-coordination",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-deep.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Event Marketing Coordination",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "per-event",
    "complexity": "cross-team",
    "description": "Coordinates marketing presence at conferences, webinars, and sponsored\nevents — managing booth logistics, speaker submission pipelines,\nattendee pre-event nurture sequences, on-site lead capture workflows,\nreal-time social amplification, and post-event follow-up cadences.\nProduces event ROI analysis including cost-per-lead and pipeline\ninfluence attribution. Excludes long-term event strategy and\nsponsorship contract negotiation.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:event-marketing-coordination",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "role:devrel",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "role:product-designer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "domain:public-relations",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "responsibility:release-coordination",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:event-marketing-coordination",
      "to": "org-unit:sales-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}