II.
Workflow overview
Reference · liveworkflow:customer-advocacy-program
Customer Advocacy Program overview
Manages the customer advocacy pipeline — identifying high-NPS customers for reference participation, coordinating case study development with writing and design teams, recruiting community champions and user-group speakers, maintaining a reference database by industry and use case, tracking advocacy participation rates and pipeline influence, and recognizing top advocates. Produces advocacy asset inventory updates and reference request fulfillment metrics. Excludes customer success operations and support.
Attributes
displayName
Customer Advocacy Program
workflowKind
operational
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Manages the customer advocacy pipeline — identifying high-NPS
customers for reference participation, coordinating case study
development with writing and design teams, recruiting community
champions and user-group speakers, maintaining a reference database
by industry and use case, tracking advocacy participation rates and
pipeline influence, and recognizing top advocates. Produces advocacy
asset inventory updates and reference request fulfillment metrics.
Excludes customer success operations and support.
Outgoing edges
applies_to_domain3
- domain:customer-relations·DomainCustomer Relations
- domain:marketing·DomainMarketing
- domain:community·DomainCommunity
involves_role3
- role:planner·RolePlanner
- role:technical-writer·RoleTechnical Writer
- role:devrel·RoleDeveloper Relations
performed_by_org_unit3
- org-unit:marketing-team·OrgUnitMarketing Team
- org-unit:customer-success·OrgUnitCustomer Success
- org-unit:content-team·OrgUnitContent Team
triggers_responsibility2
- responsibility:write-user-docs·ResponsibilityWrite end-user documentation
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
Incoming edges
None.