Conversion Rate Experimentation overview

Manages systematic conversion rate optimization through structured experimentation — designing multivariate tests for landing pages, forms, and checkout flows, calculating required sample sizes for statistical significance, implementing experiment tracking and goal configuration, analyzing test results with proper segmentation and regression controls, documenting winning patterns into a CRO playbook, and prioritizing the experiment queue using ICE or PIE scoring frameworks. Produces experiment design documents, statistical analysis reports, and CRO playbook updates. Excludes traffic acquisition and UX redesign projects.