II.
Workflow overview
Reference · liveworkflow:content-performance-analysis
Content Performance Analysis overview
Analyses the effectiveness of published content across channels — measuring page views, time-on-page, bounce rate, conversion attribution, social shares, and SEO ranking changes per asset; segmenting by funnel stage, persona, and content type; identifying top performers and underperformers; and recommending refresh, repurpose, or retire actions. Produces a content performance scorecard. Excludes content rewriting.
Attributes
displayName
Content Performance Analysis
workflowKind
operational
triggerType
scheduled
typicalCadence
monthly
complexity
cross-team
description
Analyses the effectiveness of published content across channels — measuring
page views, time-on-page, bounce rate, conversion attribution, social
shares, and SEO ranking changes per asset; segmenting by funnel stage,
persona, and content type; identifying top performers and underperformers;
and recommending refresh, repurpose, or retire actions. Produces a content
performance scorecard. Excludes content rewriting.
Outgoing edges
applies_to_domain3
- domain:digital-marketing·DomainDigital Marketing
- domain:marketing·DomainMarketing
- domain:business-intelligence·DomainBusiness Intelligence
involves_role3
- role:data-scientist·RoleData Scientist
- role:planner·RolePlanner
- role:technical-writer·RoleTechnical Writer
performed_by_org_unit2
- org-unit:content-team·OrgUnitContent Team
- org-unit:analytics-team·OrgUnitAnalytics Team
requires_skill_area1
- skill-area:observability-pipeline·SkillAreaObservability Pipeline
triggers_responsibility1
- responsibility:data-quality-monitoring·ResponsibilityData quality monitoring
Incoming edges
None.