Cohort Retention Analysis overview

Conducts systematic cohort-based retention analysis for marketing-acquired users — building weekly and monthly retention curves segmented by acquisition channel, campaign, and user attributes, identifying inflection points where retention diverges between cohorts, isolating retention drivers through feature-usage correlation analysis, defining intervention triggers for at-risk cohorts, measuring the impact of retention marketing campaigns on curve shape, and comparing organic vs paid cohort long-term value. Produces cohort retention dashboards, driver analysis reports, and intervention trigger recommendations. Excludes product feature development and customer success operations.