II.
Workflow overview
Reference · liveworkflow:brand-audit
Brand Audit overview
Evaluates brand consistency across all customer touchpoints — reviewing visual identity adherence, messaging alignment, tone-of-voice compliance, competitive positioning, and brand perception metrics from surveys and social listening. Produces a brand health scorecard and remediation recommendations. Excludes creative redesign work.
Attributes
displayName
Brand Audit
workflowKind
governance
triggerType
scheduled
typicalCadence
quarterly
complexity
cross-team
description
Evaluates brand consistency across all customer touchpoints — reviewing
visual identity adherence, messaging alignment, tone-of-voice compliance,
competitive positioning, and brand perception metrics from surveys and
social listening. Produces a brand health scorecard and remediation
recommendations. Excludes creative redesign work.
Outgoing edges
applies_to_domain2
- domain:marketing·DomainMarketing
- domain:public-relations·DomainPublic Relations
involves_role3
- role:product-designer·RoleProduct Designer
- role:planner·RolePlanner
- role:technical-writer·RoleTechnical Writer
performed_by_org_unit2
- org-unit:marketing-team·OrgUnitMarketing Team
- org-unit:product-team·OrgUnitProduct Team
triggers_responsibility2
- responsibility:review-architecture-changes·ResponsibilityReview architecture changes
- responsibility:write-user-docs·ResponsibilityWrite end-user documentation
Incoming edges
None.