Affiliate Program Management overview

Manages performance-based affiliate marketing programs — recruiting and vetting new affiliate partners, configuring commission structures by product category and partner tier, monitoring affiliate compliance with brand guidelines and FTC disclosure requirements, detecting fraudulent traffic patterns and cookie stuffing, managing payout reconciliation across networks, and optimizing program economics by analyzing incrementality vs organic cannibalization. Produces affiliate performance scorecards, fraud alert reports, and commission structure optimization recommendations. Excludes influencer partnerships and direct sponsorships.