{
  "id": "workflow:ad-tech-stack-setup",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-advertising-setup.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Ad Tech Stack Setup",
    "workflowKind": "development",
    "triggerType": "on-demand",
    "typicalCadence": "per-project",
    "complexity": "cross-team",
    "description": "Establishes the advertising technology foundation — implementing tracking\npixels across web properties, configuring server-side conversion APIs,\nsetting up cross-platform attribution, validating data flow from ad\nplatforms through to CRM, and establishing conversion event taxonomies.\nProduces a verified tech stack with documented data flows and testing\nprocedures. Excludes ongoing campaign management and media buying.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "role:staff-engineer",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "role:data-scientist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "skill-area:observability-pipeline",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "skill-area:python-data-pipelines",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "org-unit:advertising-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": [
    {
      "from": "stack-profile:adtech-real-time-bidding",
      "to": "workflow:ad-tech-stack-setup",
      "kind": "follows_workflow"
    }
  ]
}