{
  "id": "skill-area:marketing-attribution",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-expanded-3.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Marketing Attribution",
    "description": "Implementing multi-touch attribution models to measure marketing channel\neffectiveness — last-click, linear, time-decay, data-driven (Markov chain\nand Shapley value) models, and cross-device identity resolution.\n",
    "expertiseLevels": [
      "practitioner",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:marketing-attribution",
      "to": "domain:digital-marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "skill-area:marketing-attribution",
      "to": "domain:marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    }
  ],
  "incomingEdges": []
}