{
  "id": "skill-area:attribution-modeling",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-expanded-2.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Attribution Modeling",
    "description": "Attributing conversions to marketing touchpoints — last-click,\nmulti-touch, data-driven attribution models, incrementality\ntesting, and privacy-aware attribution in a cookieless world.\n",
    "expertiseLevels": [
      "intermediate",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:attribution-modeling",
      "to": "domain:digital-marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "skill-area:attribution-modeling",
      "to": "domain:business-intelligence",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
      "from": "skill-area:attribution-modeling",
      "to": "skill-area:revenue-attribution",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "recommended"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "specialization:ad-serving",
      "to": "skill-area:attribution-modeling",
      "kind": "contains"
    }
  ]
}