{
  "id": "methodology:jobs-to-be-done",
  "_kind": "Methodology",
  "_file": "domain/methodologies/methodologies.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Jobs to Be Done (JTBD)",
    "description": "A framework focusing on understanding the progress customers are trying to make\nrather than on products, features, or personas. Central insight: people hire\nproducts to make progress on jobs. Analyzes switching behavior through four\nforces: Push (current problems), Pull (new solution appeal), Anxiety (concerns\nabout switching), and Inertia (habit of current solution). Job stories replace\ntraditional user stories.\n",
    "methodologyKind": "design-thinking",
    "origin": "Clayton Christensen, Alan Klement, Intercom",
    "yearIntroduced": "2016"
  },
  "outgoingEdges": [
    {
      "from": "methodology:jobs-to-be-done",
      "to": "domain:software-engineering",
      "kind": "applies_to"
    }
  ],
  "incomingEdges": [
    {
      "from": "lib-process:shared--jobs-to-be-done",
      "to": "methodology:jobs-to-be-done",
      "kind": "follows_methodology",
      "attributes": {
        "weight": 1
      }
    }
  ]
}