II.
Domain JSON
Structured · livedomain:marketing
Marketing json
Inspect the normalized record payload exactly as the atlas UI reads it.
{
"id": "domain:marketing",
"_kind": "Domain",
"_file": "domain/domains/business-domains.yaml",
"_cluster": "domain",
"attributes": {
"displayName": "Marketing",
"description": "Marketing strategy, campaigns, analytics, and brand management.\n"
},
"outgoingEdges": [
{
"from": "domain:marketing",
"to": "specialization:digital-marketing-strategy",
"kind": "contains"
}
],
"incomingEdges": [
{
"from": "role:marketing-strategist",
"to": "domain:marketing",
"kind": "requires_skill",
"attributes": {
"level": "expert"
}
},
{
"from": "role:content-strategist",
"to": "domain:marketing",
"kind": "requires_skill",
"attributes": {
"level": "expert"
}
},
{
"from": "role:creative-director",
"to": "domain:marketing",
"kind": "requires_skill",
"attributes": {
"level": "expert"
}
},
{
"from": "role:brand-manager",
"to": "domain:marketing",
"kind": "requires_skill",
"attributes": {
"level": "expert"
}
},
{
"from": "skill-area:competitive-intelligence",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
},
{
"from": "skill-area:marketing-attribution",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
},
{
"from": "skill-area:email-deliverability",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
},
{
"from": "skill-area:CRM-integration",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
},
{
"from": "skill-area:customer-data-platform",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:audience-segmentation",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:content-strategy",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:brand-positioning",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:seo-sem",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
},
{
"from": "skill-area:content-marketing",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:marketing-automation",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:brand-strategy",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:market-research",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:event-management",
"to": "domain:marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "specialization:marketing",
"to": "domain:marketing",
"kind": "specializes"
},
{
"from": "workflow:market-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain"
},
{
"from": "workflow:brand-campaign-launch",
"to": "domain:marketing",
"kind": "applies_to_domain"
},
{
"from": "workflow:customer-journey-optimization",
"to": "domain:marketing",
"kind": "applies_to_domain"
},
{
"from": "workflow:competitive-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain"
},
{
"from": "lib-agent:marketing--ab-testing-specialist",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--brand-strategist",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--campaign-strategist",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--competitive-intelligence-analyst",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--consumer-insights-specialist",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--content-marketing-strategist",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--creative-director",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--digital-marketing-manager",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--email-marketing-specialist",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--market-research-director",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--marketing-analytics-director",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--marketing-ops-manager",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--media-planning-expert",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--seo-expert",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:marketing--social-media-strategist",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--ab-testing-program",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--attribution-modeling-setup",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--brand-architecture-design",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--brand-guidelines-creation",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--brand-health-assessment",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--brand-positioning-development",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--campaign-creative-development",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--campaign-performance-analysis",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--competitive-analysis-research",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--content-performance-optimization",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--content-production-workflow",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--content-strategy-development",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--customer-journey-analytics",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--customer-persona-development",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--customer-segmentation-analysis",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--editorial-calendar-management",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--email-marketing-automation",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--integrated-campaign-planning",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--marketing-dashboard-development",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--marketing-roi-analysis",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--paid-social-advertising",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--sem-campaign-management",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--seo-strategy-implementation",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--social-media-strategy-execution",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:marketing--voice-of-customer-program",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:digital-marketing--marketing-automation",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 0.7
}
},
{
"from": "lib-skill:marketing--bi-dashboards",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--brand-asset-management",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--brand-tracking",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--competitive-intelligence",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--content-management",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--content-optimization",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--creative-testing",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--crm-integration",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--customer-data-platform",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--email-marketing",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--journey-mapping",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--market-research-platform",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--marketing-analytics",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--marketing-automation",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--marketing-project-management",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--media-mix-modeling",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--paid-media-platforms",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--seo-tools",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--social-listening",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:marketing--social-media-management",
"to": "domain:marketing",
"kind": "lib_applies_to_domain",
"attributes": {
"weight": 1
}
},
{
"from": "workflow:podcast-advertising-management",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:out-of-home-advertising-review",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:ad-creative-production-cycle",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:editorial-calendar-review",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:content-performance-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:product-launch-readiness",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:end-to-end-customer-journey-audit",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:customer-advocacy-program",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:customer-churn-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:developer-event-planning",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:corporate-communications-review",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:seo-content-audit",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:multi-touch-attribution-calibration",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:marketing-mix-modeling-cycle",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:customer-acquisition-cost-review",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:cohort-retention-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:campaign-post-mortem-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:video-content-production-cycle",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:podcast-production-cycle",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:newsletter-growth-management",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:social-media-organic-management",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:webinar-production-cycle",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:thought-leadership-publication",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:user-generated-content-program",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:email-marketing-campaign-cycle",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:influencer-partnership-management",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:event-marketing-coordination",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:product-marketing-launch",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:demand-generation-campaign",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:lead-nurture-sequence-optimization",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:customer-marketing-campaign",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:account-based-marketing-cycle",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:partner-co-marketing-campaign",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:marketing-automation-platform-setup",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:marketing-analytics-stack-setup",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:brand-identity-refresh",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:personalization-engine-optimization",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:marketing-data-warehouse-governance",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:seo-technical-audit",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:conversion-rate-experimentation",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:marketing-budget-allocation-review",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:campaign-launch",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:brand-audit",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:content-calendar-planning",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:marketing-attribution-review",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:ecosystem-health-assessment",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:media-coverage-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:lead-to-revenue-funnel-analysis",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:gtm-motion-alignment-review",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
},
{
"from": "workflow:sales-playbook-development",
"to": "domain:marketing",
"kind": "applies_to_domain",
"attributes": {}
}
]
}